Women-led startups: What it takes to run a show in rural economy

India is home to over 1.3-1.5 crore women-owned businesses as per various estimates. Meanwhile, as per data from Department for Promotion of Industry and Internal Trade (DPIIT) in 2021, at least 45 percent of around 50,000 ministry-recognised startups were run by women.

While policies to encourage women's participation are on the rise, the mindset of society towards women continues to haunt this overall agenda.

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